Marketing books for sports instructors

Three Marketing Books Every Sports Instructor Should Read

We believe that to grow your sports business, you need to be aware of how best to market it. It can be as simple as how you communicate your brand verbally. As simple as a couple of flyers left in your corner shop. But what if this is not enough? We’ve picked 3 marketing books every sports instructor would benefit from reading.

Three Marketing Books every Sports Instructor should read

Marketing is as old as language – and at the same time a constantly changing discipline. What doesn’t change though, is the way that most people respond to marketing; in general people’s view of marketing usually ranges from indifference to outright hatred. But of course they change their minds if their pet goes missing – suddenly they will do anything to get people’s attention.

The challenge for you, as you build your sports instructor business, is finding ways to cut through all the other noise vying for your target audience’s attention. One place to start is by reading the thoughts of some marketing experts. Here are three books that we think provide great ideas to help you think up and execute the right marketing plan for your business.

The New Rules of Marketing and PR by David Meerman

Marketing Books every Sports Instructor

There is a reason that this book by David Meerman-Scott is on it’s fifth edition – it is a classic. The ideas that Meerman-Scott explores are perfect for anyone starting out with a plan to grow their business. The latest edition brings the concept right up-to-date with the new world of social media, content and influencer marketing. But the basics remain the same; this book will show you how to harness the power of modern marketing and PR to directly communicate with potential clients, raise awareness and ultimately increase conversions.

Content Inc by Joe Pulizzi

Marketing Books every Sports Instructor

In this book, one of the most valued marketing experts in the business world – Joe Pulizzi – challenges entrepreneurs to flip traditional thinking on its head. Old marketing models saw brands develop their offering and then create marketing materials around what they made or the service they offered. Pulizzi suggests that creating an audience of people who are excited about the content you produce is the first step. Then you offer that audience a chance to experience your product or service. This is radical thinking and perfect for small businesses.

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Marketing Books every Sports InstructorGary Vaynerchuk is a master of sales and marketing in the new digital era. He took over his father’s wine business and built it into a multi-million dollar enterprise in part thanks to his hugely popular YouTube channel, Wine Library. In this book, Vaynerchuk explains why business owners should throw multiple jabs – pieces of engaging content – before they try to land a right hook – a marketing message. Irreverent, controversial and fun, this is a book to get you fired up to start creating your own brand content.

These are just three of our favourite marketing books every sports instructor would benefit from. There are many, many more. But if you are looking for some tips and inspiration to get started or take your initial marketing efforts to the next level, these are ideal. In marketing, just like any sport or physical activity, you have to master the basics before you move on to the next level. Start with these three books and let us know how you get on.

About the Author Julie Freeman

Marketing @ OffPeaks. A Swiss expat to London, passionate about the mountains - hiking them, running them or biking on them. Also passionate about helping sports instructors grow their business.

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