For Sports Instructors - Pitching Your Sport To Other Sports

Pitch Your Sport To Other Sports

It is often said that ‘variety is the spice of life’. Many athletes find that doing a range of different activities not only keeps them interested but improves performance and helps prevent injury. That is why more and more, coaches and trainers are crossing the boundaries from their traditional heartland into other sports. One recent example was a rugby league team that started attending ballet classes. The thinking was that ballet training would help the Wigan Warriors under-19 players improve their strength and posture. So it is worth thinking about whether what you do – your area of expertise – could apply to other sports.

​So how do you pitch your sport to other sports: for example 'Yoga for climbers'? Let's find out...

​Start With What You Do Well

​As a starting point, think about some of the aspects of your sport or activity that stand out:

  • If you are a yoga teacher that could be flexibility
  • For a boxing trainer, speed could be a key aspect
  • Cricket coaches could focus on hand-eye coordination
  • Weight-lifters could work on pure strength
  • Running coaches might focus on endurance
  • Track and field coaches could offer sprint speed coaching
Pitch Your Sport

Once you understand what it is that your sport or activity does exceptionally well, then look at other sports that might benefit. We have a few examples, but please think about your own unique positioning.

  • Rock climbers could benefit from strength training by a weight-lifting coach or flexibility from a yoga instructor​
  • Rugby players could value hand-eye coordination training by a cricket expert or speed training from a track and field coach
  • Marathon runners might get better thanks to the flexibility a yoga practitioner brings
  • Weight lifters might benefit from the poise that a ballet teacher can pass on

The list is endless – you just need to use your imagination.

For Sports Instructors - Pitching Your Sport To Other Sports - Running

How To Get Started

If you decide that working outside of your traditional sector(s) then you need to figure out how to do that.

The first thing to do is find the people that you are hoping to train. You can often find local clubs by searching online or finding the national governing body of that sport. Or you could ask your existing clients or connections if they know anyone in your target sport.

Once you have found someone to talk to, you should ask them for some of their time. The purpose of this is to understand their needs and challenges. And to test your assumptions.

It is essential that you use the first few chances you have talking to people in other sports to just listen. Ask them questions, such as:

  • What are the areas that they believe would benefit from improvement, e.g. strength, flexibility, coordination, etc?​
  • How are those areas of weakness currently addressed?
  • What does a typical week of training look like? Where is the emphasis currently?
  • Has the person you are talking to tried any alternative training or coaching approaches? How did they work?

Once you have a really good picture of the current situation and the opportunities for improvement, you can formulate a plan to incorporate what you do into the athletes’ training.

For Sports Instructors - Pitching Your Sport To Other Sports - Speed for Runners

It will be important to have measurable metrics because without them there is no way of knowing if you are having an impact. And think about ways that what you do can be seamlessly woven into existing training. Otherwise you might find that any benefits you bring are undermined because the established training had to be reduced to accommodate what you are bringing along.​

Most of all, this is a great opportunity to understand if they benefits that your training brings, can be applied to other sports. Many athletes are looking to make gains and so if you get this right, you will surely find yourself in demand. Just not from athletes that you normally work with.​

About the Author Julie Freeman

Marketing @ OffPeaks. A Swiss expat to London, passionate about the mountains - hiking them, running them or biking on them. Also passionate about helping sports instructors grow their business.

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