Sports Instructor on Twitter: Why you should use the platform

Twitter is a fantastically useful tool for engaging new people with what you are doing, provided you can work out how to make the most of the platform and play within its limitations. Read our tips to help you get started or improve your Tweeting specifically as a Sports Instructor.

Get your avatar and biography right

Only 140 characters to describe yourself in Twitter? Make them count. Assuming you are able to grab peoples’ attention on Twitter with your short missives, they will almost certainly check out your biography – and this is where you have a second chance to make a first impression.

The key here is to remember to use relevant terms in your biography. Make every character count. Include any qualification or areas of specialisation to add more detail. So if you are an experienced yoga instructor, ‘5 years experience teaching vinyasa flow’ is better than ‘Yoga teacher’. And always include your website URL in the area provided. Finally, be sure to mention where you operate.

As for your avatar, the photo is likely to be displayed really small – so pick something with a clear background. If you have a logo, use this. Otherwise, use a good headshot. It’s better to not change your avatar too often, and to use the same for all your social media channels – so people spot you and remember you easily.

Remember Twitter is for conversation

As with all social channels, Twitter is for conversation. Think about the Twittersphere as a huge party where you are able to join in. Take the opportunity to show that you are an expert sports instructor and demonstrate value. Also, as in a real-life conversation, grab every chance to listen: read what people are talking about and respond with truly useful information. You can even seek out conversations where you can add value by using the Twitter search engine and keywords like “Yoga help”.

This way, people are more likely to believe that you know what you are talking about and care enough to offer genuine advice. And guess what? This will make them more likely to want to employ you or tell their friends about you.

Consistency is key

As a sports instructor, trainer or guide, you naturally spend much of your time outside or away from the laptop. However when it comes to Twitter, consistency is really important. The Twitter community has grown to 313 million monthly active users on Twitter, posting 500 million tweets per day. The sheer volume of content means that if you are not posting regularly, you simply won’t achieve enough cut-through. This is where tools such as Hoot Suite come in handy, allowing you to schedule tweets during quiet times which will be automatically posted when you are busy (or asleep!).

Be yourself

Often, the chemistry between a sports instructor and their client dictates whether they will work together for many years, or just once. The same goes for Twitter. Be yourself and let your personality shine through and you will have more conversations with the followers most attracted to your personality type. Obviously, it is important to maintain professional decorum when trying to promote your business (remember, the internet never forgets). But that doesn’t mean you should be something that you aren’t in real life.

Use sports instructors’ relevant #hashtags

Make your content searchable by adding a couple of #hashtags. Find the keywords that your potential clients are likely to be looking for, or that they are using. You can get inspired by the Twitter search (search for your #hashtag and look at what other terms are being routinely used around the hashtag), or a specialist tool like Hashtagify:

Be genuinely interesting – and interested

As tempting as it can sometimes be, constantly Tweeting about your business is NOT interesting to many people. Your potential customers probably spend time on Twitter because they want to be entertained, inspired, taught – or simply chat. And you’ve already got one in common: your sport! Think about all the angles you can talk about your sport: new moves, how-to, events, thoughts, inspiring photos, quick tips, kit, celebrities practicing your sport, etc. Your business might *very occasionally* be of interest – but limit those conversations to useful information: promotions, new locations or new qualification for example.

There is obviously much more to Twitter than this, and there’s an art to growing your Twitter follower. But if you get to grips with the basics, you can quickly build an audience who value your opinion. And will be more likely to follow you, recommend you or buy your sports instructor’s services.

About the Author Hugo Elliott

Hugo's an endurance and adventure sports nut who's completed the Swiss KIM, London Marathon and Ironman Switzerland. When he's not in the 'office' he can be found out cycling or ski touring. He co-founded OffPeaks.

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