How to Promote Yourself: How to master post scheduling for your content?

Most effective times of day for posting:

Post timing is crucial to achieving the greatest reach among your target audience. See below what the best times of day are for posting on different social media platforms


The benefits of post scheduling:

Posting at the right time of day is so important. If you don't post at a time when your audience is likely to be active your content is likely to be lost. This means low engagement.

Both Instagram and Facebook use algorithms that prioritise how content delivered to users. If your content generates high engagement rates, your posts will appear higher up someones news feeds. This is despite what time you post. So you need to post at the right time when your audience is active. This ensures the highest levels of visibility, the biggest reach and the best engagement rates.

Automate your post scheduling:

It is a simple as:

- Upload the content,

- Write the caption and

- Set the schedule

Then the software does the rest! The software can post onto your social media accounts even when you can’t. If your audience is in the UK and you are on holiday in Asia, how will you get your Monday morning motivation post out on time? Set it up on a post scheduling tool before you leave and you’ve got it covered.

Some platforms like Facebook and Twitter have these tools built in. But you can also find other software online that can be integrated into almost all platforms.

These tools are so easy and simple to use, here is a simple breakdown of how you go about using a post scheduling tool:

1. Connect the tool with your social media account

2. Choose a date for scheduling

3. Upload an image//video//boomerang

4. Write in your caption (don’t forget to can use emojis and hashtags)

5. Select the time of day you want the post to go out

6. Press ok and job done!

Recommended post scheduling tools:

1. Hootsuite

2. Co-schedule

3. Schedugram

4. Facebook Publishing Tools (Business Manager)

5. Twitter Creatives

6. Buffer

This list is not the be all and end all!

There are plenty of other great scheduling tools out there. If there's one you like and would recommend, please share it in the comments below.

About the Author Jordan Wilson

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