media kit

Media Kit Is The New Black

Have you ever heard of a media kit? Neither had I until recently. The term is from public relations and marketing. It means a prepared promotional material in a pack to promote a new product or event.

The term may also refer to a document that highlights your social media reach and influence over consumers. If you want to grow your reputation by working with brands, having an up-to-date media kit is important. Brands may ask for a media kit to understand how big your network is, and what your experience has been in the past. Think of it as another type of CV, outlining your fitness credentials and social media stats.

​What should you include in your media kit?

​Be sure to include

  • Mobile number (make sure your voice mail recording is professional)
  • Email address
  • Your website
  • All social media handles that you use for your business
media kit

​Make sure the shared social content is related to your fitness business. It may be beneficial separate personal and business social media accounts

​In your media kit, state how many social media followers you have for each channel. This will be the hardest info to keep up to date so you might want to say 5100+ rather than 5137 and update on a monthly basis.

Always ensure your info is accurate, as brands will be able to identify actual figures manually. This won't be a good look if you have inflated your numbers in your media kit and that won’t leave a good impression. If you have a blog, you can also share your domain authority (DA) and page authority (PA).

Include our qualifications and what you can do

Can you be a host at a fitness event? Be a run club leader? Coach a track session? Review products on your website?

Make one part of your media kit a list of the brands you have worked with in the past. If you are starting out, don't worry, this section will grow. The collaboration section is a good place to add visuals to the document by using logos. If there isn’t enough room, you don’t need to list every brand you have worked with. Either choose the biggest brands or tailor each media kit to match the opportunity you are applying for.

Think twice about listing your rates

In the collaboration section, you may also want to list what your rates are. There is always a bit of controversy over whether to list your rates. It will be hard to negotiate once you say your price upfront. You might be underselling yourself to brands or scaring smaller brands off.

You can either day ‘rates available upon request’ or list a starting price point if you are confident that your time is worth a certain amount. That way you can ask for a full picture of what the brand wants (five social media shares vs a blog post with a YouTube video), the timeframe, and how much photo editing you will need to do for the assignment.

media kit

There isn’t a set format for a media kit, so be creative! Much like a CV, lead with your strongest assets first, and then include info that will be interesting to the brand. If you can, try and stick to the same branding you may have used on any website for consistency.

Finally, be sure to add a photo of yourself to let potential collaborators know it is you in the social media posts. It can be a headshot or an action shot as long as it isn’t blurry and shows you in your best light.​

A guest post by Mollie Millington, a London based personal trainer and health coach

About the Author Mollie Millington

Mollie is the Happiness Personal Trainer and fitness writer. An American based in London, she takes a holistic approach to training her clients, looking for a balance of work, life, fitness, food and fun. Her writing can be found in PT Magazine and she has contributed to various websites on health and fitness.

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