How to Promote Yourself: How to target your audience most effectively?

Audience Insight tools help you gain valuable information how your target audience behaves on social media. They provide detail on everything you would need to know to tap into your target audience with

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How to encourage others to fall in love with fitness

The world has gone crazy for health and fitness. This is a great thing, and has led to a sharp incline in the amount of people buying healthy-eating cookbooks and gym memberships. If you are reading this,

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How to Promote Yourself: How to master post scheduling for your content?

Most effective times of day for posting:Post timing is crucial to achieving the greatest reach among your target audience. See below what the best times of day are for posting on different social media

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What makes a successful personal trainer?

While success might mean something different to everyone, there are times when it is easily quantified. In a work scenario, for example, success might be the number of clients you on board, it

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How to Promote Yourself: Creating the right creative: what content works?

Visual content is what drives social media, it’s the main purpose and attraction of the platforms. As there is so much visual content from the millions of users worldwide that are subscribed to these

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Essential reading for personal trainers who want to get ahead

As a personal training career becomes more popular, you must increase your profile to stay ahead of the competition (and there is always competition, however safe you feel). Since not all gym buffs are

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How to Promote Yourself: How to write the most effective promotional post

Add Media Posts have two components:- A caption or headline that draws peoples attention- Some engaging contentAnd it's important learn how to write both.​How to write an engaging caption:The key

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How to Master Marketing your Personal Training Brand

Add Media When you first take the jump into personal training it can feel like you have a mountain to climb. As you look around and see other personal trainers raking in clients, leaving you standing

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How to Promote Yourself: How to create an engaging bio?

Enter your text here...Although the focus of social media platforms focuses on visuals. You need for a relevant and engaging bio when trying to grow influence and build a reputation online.​What to Include:1.

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How to build a client base QUICKLY

The health and fitness industry is exploding and showing no signs of slowing down. In the last few years there has been a rapid upsurge in healthy eating and working out, leading to a boom in business

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How to Best Promote Yourself: Which is the most effective social media platform to use?

Enter your text here...We are currently spoilt for choice when it comes to using Social Media platforms.We have access to an array of options, all which deliver the same if not very similar services with

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Life Hacks: How To Make Your Workout Go Further

Most people these days are missing one important ingredient in their life – time. Time is difficult to come by and seems to slip away with minimum effort into nothingness. If you’ve ever found yourself

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What you need to do when releasing a summer workout program

The sun is finally out. It peeked out from behind the clouds for a moment, but now it’s bearing down on us with an intense heat.There are two moments in the year that cause a surge in people joining

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Moving Your Workouts From The Gym To The Outdoors

Summer can be a bit of a conundrum for those that love their health and fitness. It’s holiday season, so you want to make sure you are feeling your best on the beach in August. It’s also boiling hot

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rest days

How To Make The Most Of Your Rest Days

Most of the fitness world place a lot of emphasis on the type of workout you are getting in each day. How many reps can you do? What weights are you lifting? What’s your squat form like? Whilst these

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fitness retreat

Do You Want To Organise A Fitness Retreat?

A new trend in the fitness industry is to organise a retreat abroad. Some see it as an easy way to make a lot of money and travel for free. But do not underestimate how much work goes into executing a

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media kit

Media Kit Is The New Black

Have you ever heard of a media kit? Neither had I until recently. The term is from public relations and marketing. It means a prepared promotional material in a pack to promote a new product or event.

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brand ambassador

So You Want To Be A Brand Ambassador?

As a personal trainer, you will have many opportunities to work with other businesses in the wellness sector, such as physiotherapists, massage therapists, and dieticians. These will often have local reach

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yoga in mallorca

Yamuna Is One Of The Best Yoga Teachers in Mallorca

Yamuna Devi’s an accomplished and experienced yoga teacher. She spends her winters in Goa and summers teaching Yoga in Mallorca. She teaches Vinyasa Flow, Hatha and Yin Yoga as well as being a certified

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Top 15 Instagram Tools For Sports Instructors - Photo Editing Tools and Apps

Top 15 Instagram Tools for Sport Instructors

With over 500 million active monthly users, Instagram is a social media channel you should focus on especially if you’re current clients and target market is between 20 and 40 years old. Recent stats

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Top 4 Customer Service Tips Every Sports Instructor Must Employ

Top 4 Customer Service Tips Every Sports Instructor Must Employ

Customer Service is the interaction between you and any potential customer.Every time you go into a store and ask for help from an employee, they are giving your Customer Service. Think about how you are

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graphic design tools

Get The Best Graphic Design Tools For Your Business

If you need to develop a logo, create flyers or design a business card, then you need to do some graphic design. It can seem intimidating at first, but there are the best graphic design tools to help you

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Why and how to do Yoga - offpeaks

Why and How To Start Doing Yoga Today

Yoga has long been practiced in the East as a spiritual and physically redemptive practice. Whilst yoga comes in many forms with wonderful names, ashtanga, vinyasa, kundalini, hatha, raja, the process

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Add photos from UnSplash

How To Add UnSplash Photos To Your Classes

UnSplash is an incredible source of over 200 thousand beautiful royalty free photos. You can now add them to your classes to make them stand out more. Add photos from UnSplash when you set up a classIt

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Sports Instructors - Fitness Licenses For Parks in London

Sports Instructors – Fitness Training License And Fees For Parks

Many personal trainers and fitness professionals train their clients outdoors in local parks. They offer a variety of convenient locations, as well as a chance to be outside and reconnect with nature.

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Sports Instructor: Sole Trader or Limited Company?

At some point in your journey as an independent sports instructor, you’ll be standing at the Sole Trader or Limited Company crossroad. Sole Traders have few administrative requirements and can be

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3 Ways You Can Engage With Your Audience Offline - Sports Instructors

Sports Instructors – 3 Ways You Can Engage With Your Audience Offline

The internet has had an incredible transformative effect on how we live our lives. It has changed how people socialise, have fun, work and solve problems. It has changed how you do business. But there

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yoga and coach ibiza

Yoga and Coach Ibiza

Tomás Gómez is one of Ibiza's most experienced Yoga teachers. Tomás runs Yoga and Coach Ibiza. He offers regular group, private classes and yoga retreats all across the island.Tómas discovered Yoga

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For Sports Instructors - Pitching Your Sport To Other Sports

Pitch Your Sport To Other Sports

It is often said that ‘variety is the spice of life’. Many athletes find that doing a range of different activities not only keeps them interested but improves performance and helps prevent injury.

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Revamping Reps and what does it mean for Fitness Professionals

Revamping REPs And What It Means For Fitness Professionals

The majority of UK personal trainers and fitness instructors are members of the Registry for Exercise Professionals (REPs). Started in 2002, REPS is meant to ensure that personal trainer and fitness instructors

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Sports Instructors - How To Feature Your Clients Stories In Your Content Strategy

How To Feature Client Stories In Your Content Strategy

On this blog, we have so far published several articles on how to establish your digital profile, create your brand and manage your social media channels. We’ve also discussed where you can start with

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Sports Instructors - Top 3 Copywriting Tips

Top 3 Copywriting Tips for Sports Instructors with Content Checklist

OK so you’re up and running, social media ready. But before pressing send and bombarding your audience with tips, teasers and tweets, there are a few things you should check. The first is to consider

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5 Top Fitness Trends In London

Top 5 Fitness Trends In London

Fitness fads come and go (do you remember the Thigh Master and Jazzercise?). I have lived in London since 2011 and have seen some big changes on the fitness scene. Indoor cycling became very popular (and

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How To Get Testimonials for your Sports Instructor Business

How To Get Testimonials for Your Sports Instructor Business

Following on from our recent article about the value of testimonials and reviews for sports instructors, today we’ll have a look at different ways you can ask for a testimonial. However, before we dive

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Marie Laure Lasry is a fantastic yoga teacher

Are You Looking For A Fantastic Yoga Teacher on Ibiza?

Marie-Laure Lasry is a fantastic yoga teacher who has been practising yoga for over 30 years and teaching for nearly 10 years.A fantastic yoga teacher with amazing classesShe has an incredible depth of

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SUP in Ibiza

Where Is The Best SUP In Ibiza?

Luke and Sarah are recently qualified ASI Stand Up Paddleboard Instructors. They have fallen in love with SUP and the amazing island of Ibiza. They recently ditched their previous City of London lives,

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Accounting for Sports Instructors

Balancing the books: accounting for sports instructors

Before we jump straight into accounting for sports instructors: Do you remember how it felt to earn your first money? Remember the thrill of someone paying you for your hard-earned skills? And remember,

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HIT Training with Peta Olivia

HIIT Training In Ibiza With Peta Olivia

Peta's a full time holistic personal trainer. She runs small group fitness classes and HIIT Training from her home studio in Ibiza. In addition she offers private personal training. Peta loves everything

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Top 5 Yoga Poses to Help You Start Your Day - Lexi Elven

Top 5 Yoga Poses To Start Your Day

I’ve been practising yoga since 2003. As you can see from the picture below on the right, I'm currently rather pregnant so my practice (and teaching!) has had to evolve and adapt with my changing body.

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mollie millington

Mollie Millington Is A Girl Who Can Help You Get Fit

Mollie Millington is an American born, London based personal trainer, fitness writer, and health coach.Mollie Millington's a multi talented instructor​She's qualified as a Personal Trainer, Spinning

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Marketing for Sports Instructors - Creating A Persona

Sports Instructors – Who is your target client? 

It goes without saying that when it comes to finding a new client, the person most likely to buy from you will be a perfect fit for what you do. The question is: how do you find that person? One of the

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Social Media Conversations for Sports Instructors .001

The Importance of Social Media Conversations

The days of getting huge audiences on the most popular social media channels have gone. Yet done right, social media still offers independent sports businesses an effective way to reach more people and

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how to use social media

Learn From Other Instructors Social Media Mistakes

Sports Instructors don’t appear to know How to Use Social Media or the Internet to it’s fullest potential.In February 2017, we surveyed the online profiles of 149 sports instructors. We reviewed Instructors

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The Value of Testimonials and Reviews for Sports Instructors

The Value of Testimonials for Sports Instructors

Nothing is more powerful for an independent sports business than word of mouth. So having clients tell potential customers about what you do is hugely valuable. In addition, reviews/testimonials offer

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Martina Greff - one of Ibiza's most experiences sea kayak instructors

Amazing Sea Kayak Adventures In Ibiza With Martina

The best way to explore Ibiza’s beautiful coastline, beaches and clear blue waters is by sea kayak.​Martina’s been taking groups of paddlers around the islands for the last 9 years. She has discovered

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Learn from the best - Yoga Instructor Social Media Tips - inspire

Learn From The Best: Social Media Tips for Yoga Instructors

It might sound like a dedicated social media channel as a platform to advertise your practice, doesn’t sound like the type of activity a spiritual practitioner would get involved in. But increasingly,

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Sports Instructors - How To Get The Branding Right

Sports Instructors: How To Get Your Branding Right

It is true that you never have a second chance to make a first impression. In this article we’ll therefore look at why branding matters and how everything that you do as the person behind an independent

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Top 13 Fitness Motivational Quotes To Inspire You and Your Clients

Top 13 Fitness Motivational Quotes To Inspire You and Your Clients

How do you motivate yourself and how do you motivate your clients? Motivation is one of the biggest obstacles when it comes to exercise and also life overall. It’s in our nature to try to avoid pain

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the proof is in the pudding - we're growing!

The Proof Is In The Pudding, Our Twitter Reach Is Up 60%

​The 'Proof Is In The Pudding', our month on month Twitter numbers are trending upwards, it means we're growing!This is the first in a series of articles I'll be writing over the coming months about

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A Step By Step Guide to Managing Your Twitter Followers

How To Grow Your Twitter Followers For Free

This is a step by step guide on 'How To Grow Your Twitter Followers For Free'.Before you start outYou need to do a little research before starting. Identify 2 or 3 of each of the followingYour competitors

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