3 Ways To Find Great Social Media Content For Sport Instructors

3 ways to find great social media content

Sharing great content consistently is one of the best strategies for building and maintaining a strong online presence. Therefore, as a sport instructor or a coach, you need to keep your social media accounts and blog updated with fresh, engaging and high-quality content on a regular basis.

However, creating enough great content can be very time consuming, so it’s worthwhile for sport coaches, trainers and instructors taking some time to find sources of content that give them access to assets that they can then share with their audiences.

In this post, we’re going to show you how to find awesome content to share with your followers, current and as well as potential clients. 

Step 1: Start with you

The first thing to do is to look at your reading habits;

  • Where do you find interesting content?
  • Who do you follow?
  • What relevant magazines/websites/blogs do you read?

Write them all down as all of these websites, social media profiles, blogs and magazines will become an invaluable source of content to share with you audience.

Step 2: Ask your current clients

The next step is to find out what your followers, readers and clients want to hear about and the best way to do that is just to ask them. You can do so via Twitter, email, in person or by phone.

If you have an already engaged and fairly big audience on Twitter, you could post a tweet that looks something like this: What do you guys want to learn more about?

However, make sure you give them specific options that are niche-relevant as they’ll be more likely to get back to you and you can get some good actual feedback about the topics they want to hear about.

Use Twitter Polls feature to ask your followers what they want to read about.

Find Social Media Content - - Use Twitter Polls

Using open-ended questions will result in low response rate because most people don’t have time to think about.

Step 3: Look at your target audience

If you haven’t got yet enough following on social media, you’re just starting out or you want to get into another market looking at the wants and needs of your target audience will be key. It’s important to find out what they want to read, their pain-points, common questions, problems to ensure your content is relevant to them.

Again, to find this information use social media, forums and blogs. If you know someone who is from your target audience ask him/her too.

Useful tools, ideas and tips

Now that you have the areas and topics your current and target audience want to read about, it’s time to find it and give it to them. Below are tools, ideas and tips how you can curate high-quality content that is relevant and engaging to your audience.


The most useful tool for content curation. Feedly pulls together RSS feeds from several different blogs and websites so you can view content in one place. It’s very easy to use – create an account and get started by entering the keywords/topics you gathered from your clients and followers.

Take a look at the list you created in the first step (your reading habits) and add the names, websites and blogs into the search bar.

Find Social Media Content - Feedly

Keep repeating and adding the sources to your feed and  you will end up with a number of blogs all in one place. The great thing about Feedly is that you can then read the blog and post it on your social within Feedly.

Twitter Lists and Chats

Twitter Lists

Creating a Twitter list is another great way how you can quickly share engaging content with your followers. A Twitter list is basically a list of Twitter accounts (people and websites) put together based on a similar topic. For example, you could create a Twitter list of accounts which share information about nutrition. Again, you can look back to the list you created in the step one and add these people/websites to your Twitter list.

Not only will this help make sure you see posts that you know will be helpful and informative to you, you’ll also be able to use these lists as sources of information that you can share and ReTweet to your followers.

Twitter Chats

Although Twitter chats are for live conversations you can also use them to find interesting social media content people shared during the chat. And not only that. You can use Twitter chats to also do a research into your target audience, promote your content and increase the number of your followers.

Twitter chats are live events where a group or people meet at a set date and time to talk about a certain topic using a designated hashtag. For example, if you’re a running coach or your clients are mostly runners, make sure you check out and participate in the below chats;

  • #RUNCHAT – When: the 1st and 3rd Sunday @ 10pm ET (3am UK time) and the 2nd and 4th Sunday @ 8pm ET (1am UK time)
  • #UKRUNCHAT – When: Wednesday and Sunday @ 8pm-9pm UK time

Google Trends

Another useful tool is – Google Trends where you can find the keywords, topics and trends that are rising. This way you can stay one step ahead and schedule relevant content based on the popularity.

Find Social Media content - Use Google Trends

For example, search terms and topics around fitness, nutrition and how to get back into shape after Xmas are the top searched terms in Google in January and February. You might want to schedule and write content around these topics in the right time.

Other Ideas and Tips To Find Social Media Content

  • Check top Twitter trending hashtags and see what’s trending so you can retweet and re-share too.
  • Use Canva to quickly create images to go with your content
  • Checkout the top watched YouTube videos relevant to your niche and audience
  • Pinterest Search – Either follow selectively or use their search bar to find stuff that will interest your audience
  • Use Google Alerts to receive email updates related to your niche. Enter the keyword or search query you want to monitor and you will receive a list of interesting articles based on the keywords you enter.
  • Go on Digg to find  viral stories, trending news/updates.
  • Are your clients (target audience) mostly females? Then check Bloglovin a great a source of blogs. Follow the ones that are relevant to you and your audience and receive instant notifications about their new posts via email.

What do you use to keep your Social media profiles up to date with relevant content? Leave your tips and tricks in the comments below. 

About the Author Lenka Istvanova

A Sports Marketing specialist with over 6 years industry experience and proven track record in developing marketing strategies and effective campaigns to help brands increase awareness, tell their story and drive commercial return.

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